CHALLENGE

How to take a startup with limited time, budget, and resources and help them launch their brand like rockstars.

 

SOLUTION

A concise 90-second broadcast-style commercial was crafted, employing voiceover narration to eliminate the necessity for capturing dialogue on-set. Additionally, a single camera move was designed to minimize both the number of required shots and any subsequent editing. Three character vignettes were created within the environment, showcasing the characters’ daily lives without the assistance of Beeline. As the camera traversed the space, the audience witnessed the impact of Beeline’s absence. The camera operator then reversed the movement, repeating it while illustrating the positive outcomes of Beeline’s utilization. This approach demonstrated elegance and simplicity, and the Beeline CEO and founder thoroughly enjoyed his experience on set, witnessing the creative process firsthand.