CHALLENGE

Create a simple creative concept to showcase Conair’s new dryer and partnership with celebrity hair stylist/entrepreneur, Michael Duenas, in a social media friendly format.

 

SOLUTION

A series of tutorial videos in a pleasant, abstract environment.  A detailed mood board was produced to get the client excited as well as to provide marching orders for  the art department. The final product was content that bridged the worlds of social media and television, exactly as Conair had hoped it would.