CHOP

CHALLENGE

Introducing The Children’s Hospital of Philadelphia NICU to families who are navigating their newborn baby’s health challenges. 

SOLUTION

When a baby is admitted to the NICU, it is a sensitive time.  The purpose of this video is to convey important information about the offerings and procedures of the unit, but also to set the tone for each family’s stay.   

Whether short-term or long, this video will likely be one of the first things they see during this difficult period — a tour would familiarize them with the hospital and provide critical information. Furthermore, if the tone and presentation were done with a distinctly human touch, it would convey kindness and hospitality.  That became the primary focus of our creative approach.  Accordingly, the goal of creating a video with a handcrafted feel focused Anthony’s visual aesthetic, music selection, voice-over casting, and editorial pacing.   

Projects like this allow us to make a meaningful difference with our craft, as the video is helping parent’s navigate a difficult journey.