CHALLENGE

Shoot four rollercoasters in a single day, culminating with the reveal of the park’s new ride, “Wildcat’s Revenge.”

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SOLUTION

Rely on the experience you’ve gained after producing dozens of Hersheypark commercials – when every bit of it is required to choreograph two units, a hundred extras, the park’s rides operation crew, and the facilities team.  When production is crafted correctly, the client’s value skyrockets, so it was critical that the schedule be perfect; maximizing every second of this highly leveraged day.  Indeed, the schedule was kept to the minute, and the resulting :15 spot led to a record breaking season for Hersheypark. In addition, they walked away with a library of additional coaster content that fueled their social media for months to come.