CHALLENGE

Craft two :30 spots that answer the question, “How does a house ‘leak money?’” – that can be shot on location in a single day – with a limited post-production budget.​

 

SOLUTION

Old-school practical effects! We created a previz for each spot, demonstrating the approach to both client and crew, which was invaluable for not just client sign off, but for the prop team to know exactly what needed to be done on the day. The mock spots ended up being just as entertaining as they were informative.